Content chemistry the illustrated handbook for content marketing andy crestodina on amazoncom free shipping on qualifying offers this edition has been updated to reflect new technology and marketing trends the result of thousands of conversations about web marketing with hundreds of companies. Content chemistry is the result of conversations with thousands of companies since 2001 these are the most important and effective marketing lessons weve learned to be successful websites must do two things 1 attract visitors and 2 convert those visitors into leads and customers in . The result of thousands of conversations about web marketing with hundreds of companies this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization social media and email marketing. An approachable overview of web communications outreach extending from email and social strategies to keyword optimization and seo boosts i think it would be especially valuable for managers trying to wrap their heads around the different platforms and content types they can harness caveats the . One of the books that i picked up at social media marketing world conference 2017 was content chemistry the illustrated handbook for content marketing written by andy crestodina i picked up this book because i had seen crestodina speak at social media marketing world and i was very impressed with the information that he shared
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