Inside marketing practices ideologies devices edited by detlev zwick and julien cayla critical analysis of marketing and its growing influence in societies high quality empirical research of marketing ideology at work interdisciplinary perspective from international group of contributors. Indeed little scholarly work has been directed at investigating the practices ideologies and devices of marketing professionals and how marketing work is enacted in organizational contexts. Yet the visibility of marketing activities contrasts with the relative obscurity of the inner workings of the marketing profession indeed little scholarly work has been directed at investigating the practices ideologies and devices of marketing professionals and how marketing work is enacted in organizational contexts. Academiaedu is a platform for academics to share research papers. The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers yet the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself despite the widespread recognition of marketers as key agents in shaping
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