Build more meaningful and lasting relationships and connect with your customers across sales customer service marketing communities apps analytics and more using our customer success platform try for free. Management of a sales force rosann spiro william stanton greg rich on amazoncom free shipping on qualifying offers management of a sales force is the 1 selling text in this market this book covers the concepts and applies the theories associated with managing a sales force this text is praised for its practical. Salesforce management systems also sales force automation systems sfa are information systems used in customer relationship management crm marketing and management that help automate some sales and sales force management functions they are often combined with a marketing information system in which case they are often called crm systems an sfa typically a part of a companys crm . Sales force management is the soul of the company establishing a world recognize brand does not only require marketing and advertise efforts but it also requires the sales representatives or in simple words sale force along with all other promotional activities firms are now investing considerable funds time and expertise to rain the sales force. The face of any organization is the sales force companies spend a considerable amount of time and money on sales force rather than on any other promotional activity however sales force is expensive and companies are looking forward to managing them in an efficient and effective manner
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